Enterprise marketing cloud providers are turning to aggressive pricing rather than innovation, claims Marketo founder Phil Fernandez.
In this edition: Tableau and LinkedIn's Wall Street woes, and critiquing Gartner's BI Magic Quadrant overhaul. Plus: learning from predictive analytics use cases and the problems of outcome-based projects. Your whiffs include: IBM cloud-bashing, mandatory Fitbits and kale abuse.
In this edition: moving past digital culture shock, and why we need "data driven iconoclasts." Plus: how NOT to botch a sales kick-off. Design thinking gets real - and speaking of real, a really bad enterprise "article" surfaces.
Creating passionate customers who advocate for your brand isn't easy - what's in it for them? Recently, BMC's Kim Ellis told me how her team moved BMC from a one-way reference program to a genuine community. And she's got results to show for it.
It was only a matter of time before Microsoft took a swipe at the enterprise cloud infrastructure market. Can it succeed? Possibly.
HR guru Josh Bersin discusses some of the technology-led changes in HR expected in 2016 in part two of Janine Milne's look at the report from Bersin by Deloitte.
Enterprise hits and misses - Davos issues robots vs jobs warning, and the killer IoT app is a service
In this edition: Davos goes for digital speed but hits gender equality speedbumps. Robots square off against jobs, and the killer IoT app is an API service. Plus: some memorable whiffs.
Professor Minhua Eunice Ma of the University of Huddersfield describes how her work in ‘serious games’ will benefit and educate visitors to the UK’s National Holocaust Centre and Museum.
In this edition: workplace change versus reality, big data emerges from the disillusionment trough. Plus: SAP and Oracle clouds get scrutiny, and tech inequality gets an MLK day review. Whiffs include database popularity overdose and... Sex in the City?
Data-driven marketing is all the rage now, but are marketers collecting and using the right data the right way?
In this edition: Learning from U.S. digital governance knee scrapes, cloud financials and crying babies, plus the rise of enterprise tribes. Whiffs include Facebook failing at "Free" and Basic." And: your David Bowie video tribute.
It was the quietest week of the enterprise software year. But there WAS sneaky-big Salesforce news. The diginomica team pushed away from the holiday table with think pieces. In the blogosphere, smart peeps flexed their 2016 predictions chops.
Uber philosophy, digital transformation and a good old-fashioned government IT cock-up - 2015 according to Stuart.