Solving the customer 360 conundrum This article is sponsored by:
Getting a 360 customer view is the Valhalla of computing. A document database might be the answer.
Vijay Vijayasankar is an experienced software and services executive , currently focused on the world of advanced technology at IBM.
Vijay was Global VP of big data at SAP, and prior to that was the head of forward engineering at IBM Global Business Services . Vijay is a mechanical engineer by training and holds an MBA .
He can be found on twitter as @vijayasankarv and at his personal blog http://andvijaysays.com
Getting a 360 customer view is the Valhalla of computing. A document database might be the answer.
We are all creatures of habit and teaching. Vijay Vijayasankar questions whether we really do know how to measure and interpret the right things. It's a good question at a time when so many are relying upon data driven decision making as a mantra to slavishly follow.
Business decision making is becoming more and more ad-hoc. It's a daily necessity. Even the best managers often prefer to trust gut instincts more than hard facts.