Peter Coffee
Peter Coffee is VP for Strategic Research at Salesforce, where he works with global IT and business leaders to define their opportunities and clarify their needs in the company's evolving App Cloud portfolio of cloud-native platform services.
Peter Coffee
Peter Coffee

Latest posts by Peter Coffee (see all)

Archive: Peter Coffee

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cat-icon Following fractal maps

Nail-clippers, toasters and voyages of fractal dimension - Salesforce's Peter Coffee has maps and metaphors on his mind.

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cat-icon Cutting through the static around AI

Six months ago, Salesforce's Peter Coffee asked and made a real effort to answer the question “Why AI now?”. Flash forward to today and the question might be "What AI next?".

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cat-icon Technology Embodied

Making stuff, or doing stuff, is only an outcome, however important that might be: it’s what a culture’s “technology” enables. Salesforce's Peter Coffee gets up a head of STEAM.

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cat-icon Out of the workhouse

Salesforce's Peter Coffee has had enough of apocalyptic thinking. It's time to think about creating partnership between technology to do the routinizable and the algorithmable, and people to do the trans-disciplinary and the relational.

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cat-icon Stop looking under the lamp post

Overwhelming amounts of data can turn into overwhelming misinformation, says Peter Coffee of Salesforce – especially if there’s a confirmation bias in play, where too many of the people asking questions are all expecting (or even hoping for) the same result.

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cat-icon It's not as if you weren't warned!

"We did tell you this would end in tears, with plenty of lead time to think about it and be smart while it could still matter." Salesforce's Peter Coffee issues a wake-up call on recent attacks on internet-active devices.

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cat-icon Why AI now?

The current level of energy around the topic of artificial intelligence (AI) demands an answer to one simple question, says Peter Coffee, and that is, "What’s different this time?"

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cat-icon We're ready for our screen test

Does science fiction predict the future of tech for those of us stuck in the present or is it all on the screen? Peter Coffee is in the director's chair.

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cat-icon The singularity is plural

Salesforce's Peter Coffee offers a singular analysis of the meaning of singularity and its key consequences.

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cat-icon Don't do the wrong thing better

Sometimes, doing the old thing morphs into doing the wrong thing. That's the point at which doing the old thing better is bad, says Salesforce's Peter Coffee.

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cat-icon Digitool transformation

Making things “digital” isn’t the destination, but is just putting on the running shoes before the marathon. Salesforce's Peter Coffee hammers home some transformation thinking.