Martin Banks

Martin Banks

Martin Banks is a long-standing journalist, commentator and analyst covering IT and its impact on business since the very beginning of the PC revolution. Before that, he was covering the development of the semiconductor technologies and microprocessors that have made it all possible.

Archive: Martin Banks

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Citrix Synergy – A rather garbled message but a chance to kickstart real productivity

Citrix is on a long transition that has to match the one many of its customers are also making. With this year’s Synergy conference it has many of the tools it – and they – will need, but still needs to learn to forget about the technology underpinnings and remember its goal is now all about business, such as providing those customers with some real productivity gains.

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Einstein meets Watson - a Bluewolf perspective

As IBM’s lead on Salesforce delivery, recent acquisition Bluewolf is now well-placed to exploit the use of the Salesforce AI tool, Einstein, and IBM’s cognitive analytics tool, Watson, working as a pair.

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Nutanix on IBM Power hardware - a gamble by both parties?

The addition of IBM and its range of Power-based servers to the Nutanix partner world  is most intriguing, not least because the top of that range is the mainframe, and they can run up to 8,000 Linux VMs simultaneously. With a target market of big data analytics it could yet make an interesting prospect.

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A snapshot of Canon’s use of Salesforce to replace a dying camera market

Until 2015, camera sales were a booming business for Canon, then with growing market saturation a and the boom in smartphones and their cameras came the ultimate disruption – a market imploding. So the company has made the step into a new marketplace, providing the cloud-based image management services that everyone – from happy snappers to professional photographers – can find a use for.

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OpenStack Summit - Edward Snowden, open source and the power of 'The Collective'

The appearance – in telecast form – of information liberator-in-chief, Edward Snowden, at the OpenStack Summit raised more applause than hackles, and his views on the role of the open source community as a collective protector of people and defence against government and corporate actions, struck some loud bells with many in the audience.