Jon Reed

Jon Reed

Jon Reed has been involved in enterprise communities since 1995. These days, Jon is a roving blogger/analyst, and also counsels vendors and startups on go-to-market strategy. Jon was named best writer by the ERP Focus 2014 and 2016 writer awards. He is a diginomica co-founder, Enterprise Irregular, and purveyor of multi-media content. Jon is an advocate for media over marketing; he sees diginomica as a chance to disrupt tech media, with the BS-weary enterprise reader in mind.
Jon Reed
Jon Reed

Archive: Jon Reed

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SAP partners' wake-up call - video stories

During my recent jaunt to Miami, I got a first hand look at the predicaments that SAP partners face due to cloud disruptions. Here's some video commentary and lessons learned.

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Judging enterprise mobile apps

You can frame the enterprise mobility debate in a multitude of ways. I'm partial to this one:  Where are the apps? And - how do you build a great one?

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SAP's partner paradox - race to the cloud

The SAP Americas Partner Leadership Summit in Miami brought SAP's confrontation with the cloud to a head. For an event not intended for hard news junkies, there were big stories for those willing to read the writing in the sand.

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Questioning B2B social media results

Those who have inside dirt on B2B marketing and lead generation cite one factoid to me: the surprisingly strong performance of email marketing versus the lackluster performance of social media - why is that? Here's some fresh data.