Jon Reed

Jon Reed

Jon Reed has been involved in enterprise communities since 1995. These days, Jon is a roving blogger/analyst, and also counsels vendors and startups on go-to-market strategy. Jon was named best writer by the ERP Focus 2014 and 2016 writer awards. He is a diginomica co-founder, Enterprise Irregular, and purveyor of multi-media content. Jon is an advocate for media over marketing; he sees diginomica as a chance to disrupt tech media, with the BS-weary enterprise reader in mind.
Jon Reed
Jon Reed

Archive: Jon Reed

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SAP's partner paradox - race to the cloud

The SAP Americas Partner Leadership Summit in Miami brought SAP's confrontation with the cloud to a head. For an event not intended for hard news junkies, there were big stories for those willing to read the writing in the sand.

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Questioning B2B social media results

Those who have inside dirt on B2B marketing and lead generation cite one factoid to me: the surprisingly strong performance of email marketing versus the lackluster performance of social media - why is that? Here's some fresh data.

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DevOps, cloud, and that pesky IT/business gap

Chris Kernaghan has a passion (some would say an obsession) for re-inventing IT and closing that persistent IT-business gap. Check out his strongly-worded views on DevOps, cloud, and turning IT from cost center/sinkhole to indispensable.

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Struggle for context - RSS culture vs walled gardens

Just as companies are struggling with compiling the right data for real-time decision making, individuals have the same problem - magnified by dependence on smaller and smaller devices, where filtering content for impact is a daily chore. Here's my thoughts on where that leaves us.

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Enterprise mobility - thriving or sputtering?

Since I last wrote about the struggle of enterprise mobile storefronts, I’ve continued to grapple with the confusing state of enterprise mobility. To get some perspective, I went on the hunt for mobility studies that might make sense of the contradictions.

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Can cloud fix the service experience?

Recently I had the chance to kick my CRM grievances around with Aaron Fulkerson, CEO of MindTouch, and find out why he thinks cloud can alter service for the better. Some of Aaron's answers really surprised me - I hope they spark a worthwhile debate.