Jon Reed

Jon Reed

Jon Reed has been involved in enterprise communities since 1995. These days, Jon is a roving blogger/analyst, and also counsels vendors and startups on go-to-market strategy. Jon was named best writer by the ERP Focus 2014 and 2016 writer awards. He is a diginomica co-founder, Enterprise Irregular, and purveyor of multi-media content. Jon is an advocate for media over marketing; he sees diginomica as a chance to disrupt tech media, with the BS-weary enterprise reader in mind.
Jon Reed
Jon Reed

Archive: Jon Reed

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Enterprise hits and misses - Walmart vs Amazon, 5G vs hyperbole, "Cloudbleed" vs your data

In this edition: Uber has a culture problem; retailers still have Amazon problems - but Walmart is getting a clue. Also: get ready for a sonic blast of 5G tech hyperbole. Which passwords does "cloudbleed" impact most? Which collaboration tools are enterprise-ready? Your whiffs include airline tomfoolery, love letters to Facebook, and yeah, the Oscar gaffe that keeps on giving.

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Enterprise hits and misses - collaboration gets ready for prime time, and innovation is BS

In this edition - the collaboration market heats up, and the founder of Linux calls BS on tech "innovation." Weekend news steals the show, with SAP winning an indirect access court case with a bitter aftertaste. Uber gets called out for by a female ex-employee, and Yahoo is an open door - for customer data. Whiffs include, appropriately enough, the BS awards, and a fun/awkward email exchange.

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How Hopper uses analytics to predict the best flight for your wallet

Booking a flight is not what you'd call frictionless. Making sure you get that flight at the best price is worse. Hopper set about to change that. In the process, they've learned plenty on push marketing, conversions, and earning customer loyalty. Hopper's Dakota Smith shared how they've become a major player in mobile flight bookings - and how product analytics from Mixpanel paid off.

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How NRF 2017 changed my thinking on retail trends - a semi-visual tour

I headed to the NRF retail extravaganza with burning questions about how retailers succeed in Amazon's shadow. Thanks to a slew of meetings and demos with startups, analysts, and assorted industry players, I got some answers. Here's a five point roundup, complete with graphics and videos.

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The art of enterprise community - five pitfalls to avoid

Mark Finnern's career is steeped in community. The danger is to build an enterprise community that is sterile and flat. That doesn't impress buyers or improve customer experience. During a recent video shoot, Finnern and I discussed the art of enterprise community. Here are five pitfalls to avoid if you want your community to shine.

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How Graybar Canada is changing their pricing game - with Infor's Pricing Science

At Inforum 2016, I nabbed an exclusive sit-down with Mike Boivin of Graybar Canada to learn about his experience with Infor's Pricing Science for Distribution. Boivin shared their early results, and challenges overcome. We talked about the fear managers have turning over pricing decisions to algorithms - and how to get that balance right.

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Enterprise hits and misses - financial software gets modern, and AI goes dark

In this edition: financial software nears closer to modernity, and Dinosaurs trample Unicorns (usually). Plus: the ethics, surprises, and dark side of AI (poker has fallen!). Customer service is bogging us down with useless "empathizers." Your whiffs include premature desolation, a Southwest (dis)service, and, of, course, bad Super Bowl commercials.

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Enterprise blockchain update - Acronis Notary goes live, Hyperledger gains enthusiasts

The Acumatica Summit provided the first - but likely not the last - blockchain keynote demo of the year. This one had some legs, with live product from Acronis. I spoke to the Acronis team afterwards, and shot a quick video. My chat with two Hyperledger enthusiasts adds more on why 2017 is a big year for blockchain. Not for hype, but for proving use cases at scale.