Jon Reed

Jon Reed

Jon Reed has been involved in enterprise communities since 1995. These days, Jon is a roving blogger/analyst, and also counsels vendors and startups on go-to-market strategy. Jon was named best writer by the ERP Focus 2014 and 2016 writer awards. He is a diginomica co-founder, Enterprise Irregular, and purveyor of multi-media content. Jon is an advocate for media over marketing; he sees diginomica as a chance to disrupt tech media, with the BS-weary enterprise reader in mind.
Jon Reed
Jon Reed

Archive: Jon Reed

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Digital ad scandals and ad blockers are undermining online ads - but what happens next?

Scandals and uncertainty have rocked the online ad industry, raising questions for advertisers on value versus cost. Facebook and Google are hogging the growth, leaving publishers and their ad clients with uncertain futures. But what are the alternatives? And when will readers get fed up with invasive, ad-heavy UX? Yes, gory screen shots are included.

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Enterprise hits and misses - IoT security gets real, AI gets vertical

In this edition: IoT security gets real - and what to do about it. Plus AI gets vertical, and practical, as several smarties shine light on what AI can actually do in 2017 (and it ain't chatbots). U.S. ISPs get a problematic win over privacy, and the Oracle-wants-Accenture rumors get a roasting. Your whiffs include a dog that did, self-driving car infatuations, and my old stomping grounds - skewering music pirates and their philosophical defenders.

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Business users need a different kind of BI - Domopalooza views from Sephora and more

BI has to change - that much we know. But the trap is to assume that cool new tools will save the day. At Domopalooza 2017, customers like Sephora told a more nuanced tale, sharing how they combined modern BI tools with a rigorous collaboration with the business. Change is the hard part, but as we learned from companies like Target, business users can be won over - if we do this right.

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Harmon.ie and the great enterprise productivity debate

A breezy PR email on workplace productivity ruffled my feathers. But my snarky response led me to a much more substantive debate with Harmon.ie CEO Yaacov Cohen. He shared Harmon.ie's latest machine learning/Outlook-based approach to easing worker distractions. Then we got into the problem of always-on workplace culture, notification noise, and what the modern worker is up against.

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Changing the data conversation at Target - a Domopalooza BI use case

It's not easy to change how a business uses data. Now trying doing that at Target scale. At Domopalooza 2017, Target's Ben Schein and Lisa Roath shared their data adventures from the BI team and business user view. In this installment, I look at how Schein used Domo to build momentum for real time data at Target - and how decision making is changing as a result. Bonus: some Black Friday war room gotchas and fixes.

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How Colony American Finance uses data and cloud BI to punch above their weight

Who isn't a "data-driven" business these days? At Domapalooza 2017, I met a Domo customer that's walking the walk. Colony American Finance CIO Matthew March shared how lean IT helps them excel. It's also a cloud BI story, moving from spreadsheet chaos to business actions. March has numbers to back it up - including a 100 percent company-wide adoption rate.