I have bones of contention with PR. Two PR pros just wrote a book on PR called Startupland. What could go wrong? Check our debate on press releases, content, and tech differentiation.
ERPfixers is out to change SAP consulting - and it all starts with a simple question. Here's the inside view from founder Paul Ovigele.
This week: why automating deep learning matters, and how to hedge against software audits. Plus: the omni-channel blues. Your whiffs include the most unflattering tech headlines of the week.
The value of personas in enterprise UX remains a subject of debate. At Enterprise UX 2017, Robert Reimann explained the problem with personas, and why enterprise UX needs strategic models.
Yeah, I still detest surveys. But Jury's Inn gave my skepticism a welcome jolt, leaving me to find another chip for my shoulder. Here's how they did it.
What better way to debate a new ERP buyer report than with the author itself? That's exactly what I did with a new SelectHub report written by analyst Gabriel Gheorghiu. There are several surprises we must consider.
This week: why Google's diversity problem is our problem, and boiling down AI adoption by industry. Your whiffs include some satirical awards, including my own fact check failure.
Microservices over monolothic apps! Perhaps - but the reality is never that simple. Here's how Yesware uses MongoDB as a service from mLab to give salespeople tools they need.
We claim that data can transform business - but real-world examples are the proof points. Here's how a VP of Sales changed his career with Qlik, and helped lead his company, Modernize, to a data-driven culture.
In this edition - getting the best of Facebook's algorithm, and a better approach to the social mob. Plus: avoiding notification overload and the Trump attention suck.
This week: Can AI give companies the edge over cybercriminals? Will McDonald's become as digital savvy as Starbucks? Your whiffs include a blockchain post on a no-elbow-grease diet.
My last piece on informed buyers ruffled a feather or two. Still, B2B buyers need more than over-branded and tone deaf content. Here's a fresh response and dialogue.
Peter Pearce of Baker Tilly sees huge opportunities in next-gen manufacturing, aka Industry 4.0. But it's going to mean answering tough questions. Here's how his Plex Manufacturing Cloud approach works.