Jon Reed

Jon Reed

Jon Reed has been involved in enterprise communities since 1995. These days, Jon is a roving blogger/analyst, and also counsels vendors and startups on go-to-market strategy. Jon was named best writer by the ERP Focus 2014 and 2016 writer awards. He is a diginomica co-founder, Enterprise Irregular, and purveyor of multi-media content. Jon is an advocate for media over marketing; he sees diginomica as a chance to disrupt tech media, with the BS-weary enterprise reader in mind.
Jon Reed

@jonerp

Diginomica co-founder + Enterprise Irregular who blogs/videocasts on the enterprise, w/ dash of bootstrappin' + media hacks. OK, I rant sometimes.
Jon Reed

Archive: Jon Reed

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Vibram: B2C on the Salesforce platform changed our business - live from NRF '17

Retailers have learned the hard way - getting closer to the customer takes more than e-commerce. At NRF 2017, Vibram's Giuseppe Grandinetti told me how they've achieved good results on the way to an ambitious goal: becoming a "consumer-to-business" company. Given that Vibram started in B2B footwear, that's no easy project.

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How Aldo used Roambi to achieve 90 percent BI adoption - an NRF retail use case

Not all BI projects are created equal. At NRF 2017, I found out how Aldo achieved a 90 percent mobile BI adoption rate. The bigger story is about giving employees the data they need to be effective - no small feat in modern retail. Aldo's David Dadoun shared his project tips, and gave us a look at SAP BusinessObjects Roambi in action.

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Enterprise hits and misses - Trump's tech plan emerges, jobs morph into task platforms

In this edition: clues to Trump's tech plans emerge, though plenty of questions remain. And: jobs morph into "human intelligence platforms" as crowdworking takes hold. AI innovations, cloud migrations and agile-at-scale balance the darker side. Your whiffs include classless airlines, and Wendy's putting a social media detractor in his/her place.

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Can big data pay off for retailers? Only if you get personal, says Rubikloud

Big data can be a very dull conversation. But extracting data value from verticals is a lot more interesting. Kerry Liu of Rubikloud told me why he's betting big on retail intelligence - and what he's learned about retail's data struggles. Spoiler: cloud, machine learning and personalization all factor in.

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Enterprise hits and misses - IBM and Google chase AWS as 2017 heats up

Welcome to your holiday highs-and-lows edition of hits and misses. It was a surprisingly terrific week as writers went all-in. Picks include Google and IBM versus AWS, and the low-code "business developer" debate. Your whiffs include Alexa-gone-wild, and selfies-gone-wrong - again.