Denis Pombriant

Denis Pombriant

Denis Pombriant is a well-known front office analyst and thought leader. He is the founder and managing principal of Beagle Research Group, LLC. His new book, Solve for the Customer looks at how vendors can better engage customers by leveraging Customer Science. Pombriant maintains an active research, writing and speaking calendar.
Denis Pombriant

Archive: Denis Pombriant

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Less disruption, more transformation

Beware the shiny new digital toy, warns Denis Pombriant. Beyond the "gospel of gizmodo" lies a better approach to digital transformation - one that's grounded in lasting change. And yes, a new human-machine interface.

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Driving value by smart resource allocation

As businesses consider how their preferred business model can respond to changes in customer perception, we look at how alternative approaches drive value. The subscription model comes under the microscope.