Denis Pombriant

Denis Pombriant

Denis Pombriant is a well-known front office analyst and thought leader. He is the founder and managing principal of Beagle Research Group, LLC. His new book, Solve for the Customer looks at how vendors can better engage customers by leveraging Customer Science. Pombriant maintains an active research, writing and speaking calendar.
Denis Pombriant

Archive: Denis Pombriant

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Driving value by smart resource allocation

As businesses consider how their preferred business model can respond to changes in customer perception, we look at how alternative approaches drive value. The subscription model comes under the microscope.

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Bring me a rock - and join the future of jobs debate!

Plenty of readers had spicy comments for Denis Pombriant's future of jobs and automation series. Now he issues a challenge: share your own view on where we go from here. He seeds the challenge with some provocative questions. Now it's up to us to "bring our rocks."

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Solving for the problem of work culture

Can culture help insulate business from commoditization or is the future of work tied to relentless commoditization. Culture is certainly an important component.

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The Moneyball failure

Without true information from customers, in CRM terms you're not much better than a HIPPO dealing with GIGO - go figure!