Barb Mosher Zinck

Barb Mosher Zinck

Barb Mosher Zinck is a senior content marketer and marketing technology analyst. She works with a range of clients in the tech market and actively tracks and writes about digital marketing, customer experience and enterprise content management. Barb understands the value of technology and works hard to inform and encourage greater understanding of its role in the enterprise.
Barb Mosher Zinck
Barb Mosher Zinck

Archive: Barb Mosher Zinck

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To have or not to have a CMO

Is it time to shake up marketing? Jared Blank of Bluecore says yes. Should the CMO report to a CDO of some flavor - a chief officer that heads up the digital experience? Barb Mosher Zinck looks at the reasoning behind a marketing department rethink. Her take involves the tricky balance of data and storytelling.

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Customer identity management has a big impact on customer experience

Customer Identity and Access Management is a bulky phrase, but the problems it tackles are real. Digital identity management has a direct impact on customer experience - and many older CRM systems are not up for the job. Barb Mosher Zinck explains how CX and identity management connect, with insights from a chat with Jason Rose, VP marketing at Gigya.