Den Howlett
Following 20+ years in finance and IT related roles, Den Howlett became a freelance writer/analyst/commenter specialising in enterprise IT. He has been calling the vendors to account ever since.
Den Howlett
Den Howlett

Archive: Den Howlett

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FinancialForce signs another hot shot, appoints Fred Studer as CMO

Fred Studer brings a refreshing and enthusiastic approach to marketing in a product segment that has not been known for marketing innovation. He has grand plans and a focus on customer storytelling. This aligns closely with our view of 21st century technology marketing.

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Can QuickBooks Online crack the UK SMB market?

Intuit's first UK customer event, QuickBooks Connect attracted a sizable crowd that appeared mostly to be millennials and Gen Y people. Does QuickBooks hold enough to crack that demanding market?

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My first Ocado experience - it's all good

Ocado's online experience and delivery service comes close to what passes for the frictionless enterprise today. What matters though is the end to end customer experience. On this first outing, I rate them highly.