Weekend rant: Yahoo! trending – isn’t, is it?

Frank Scavo has been somewhat fed up with Yahoo! recently. I don’t blame him:

I wondered what he was on about until I visited Yahoo!’s US home page this morning:

yahoo trending

When Frank was bemoaning Yahoo! there were only two offending items. I count four on the image I just clipped – if you count the impact of the horses viagra link. And you really, really must look up horses viagra – so appropriate the day after St. Valentines. <cough>

Is this an aberration? No it’s not. Check the next image, clipped from the home page of Yahoo!’s UK site:

yahoo uk trending I count three pimped keywords. English only sites? Au contraire – the fun continues:

yahoo spain trnedingI’m counting two and a half if you kinda discount no.5 and/or no.8.

I’ve given up complaining about advertising. Like most people I know, I’m conditioned to tuning it out. But when I see stories co-mingled with advertising then I have to wonder whether Yahoo!’s business model has any hope of survival. I mean, do they take their readers for complete idiots or what? Is this indicative of a last throw of the dice in a race to the bottom?

I’m sure Yahoo! will argue that they’re only exposing what they believe to be material that’s trending and I suppose you can sort of get away with it in a world where real programming is what serves to fill in the space between advertising.

But then I wonder what someone visiting from another galaxy would make of the human condition if their first experience was Yahoo! Trending.

Den Howlett

Den Howlett

Dennis Howlett has been taking the buyer's perspective in analysing application vendor offerings for more than 22 years following a 20 year successful career in IT and finance related roles. 'Never knowingly under opinionated,' Howlett takes strong positions in the interests of getting to the truth of what drives customer value.
Den Howlett


Disruptor, enterprise applications drama critic, BS cleaner, buyer champion and foodie trying to suck less every day.
Den Howlett
Den Howlett

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