business insights for the digital enterprise
Digital marketing buzzwords are not only over-used, they are often misleading. Sailthru's Cassie Lancellotti-Young reveals the truth behind nine marketing buzzwords-du-jour.
Business software design should take our highly evolved brains into account. It doesn't have to drive us mad, writes Unit4's Edo-Jan Meijer.
Enterprise applications are getting smarter. Built-in business analytics will improve performance by recommending what to do next, writes Workday's Dan Beck
It's not just your customers that want a good experience, your employees do as well and your HR systems need to reflect this.
Hint: doing the same old things with digital technology is probably doing the wrong things, and may not even do them better, reflects Salesforce's Peter Coffee.
+-*Digital marketing buzzwords are not only over-used, they are often misleading. Sailthru’s Cassie Lancellotti-Young reveals the truth behind nine marketing buzzwords-du-jour.
+-*CIOs have experience that is directly applicable to organizations that can enable greater business value and profitability, but only if they recognize it within the context of the business.
Britain’s digital tzar, Martha Lane-Fox, presented in her Dimbleby lecture an argument for a public institution that sets out to tackle some of the biggest issues facing the Internet today.
+-*The Indy Big Data conference has seen sponsors, including Oracle and EMC, jump ship because of Indiana’s new bigots charter.
Ditching Excel and standardizing job responsibilities lifts university’s HR department from the transactional to the strategic.
+-*Puppet Labs extends its DevOps automation tools to Docker containers, AWS and bare metal as it seeks to embrace enterprise IT hybrid infrastructures
+-*Jon’s cheeky weekly review of which articles hit (or didn’t) – on diginomica and beyond – the “tech-gets-political” edition
+-*Brian Sommer casts his navigator’s eye over little known Fairsail. His observations are surprising.