Building on their recent personalization pieces, Sailthru's Jeremy Stanley clears up the buzzword confusion between personalization and recommendations. Stanley also shares the 13 data science questions marketers should be asking to get a better return on personalization.
+-*Over the past couple of years I’ve always thought there was a certain inadvertent cruelty in the fact that 24 hours after Yahoo! turns in its latest sorry numbers, Facebook pitches up with its latest sky-high figures. So when Yahoo! saw profits collapse 93% yesterday, more of the same might have been expected. But in fact, Facebook let Wall Street down by only reporting a 42% increase in revenues to $3.5 billion, falling short of consensus expectations for the first time since 2013. Now, this disappointment could well be attributed to Wall Street greed of course. Yahoo! has the ‘advantage’[Read More…]