business insights for the digital enterprise
In the digital era, an authentic brand promise shapes the customer experience. NetSuite CMO Fred Studer sets out his manifesto for marketing revolution
In the first of a two-part series, Sailthru CEO Neil Capel dispels myths of personalization that hold back marketers from effective customer engagement
IT teams must make it clear to the business that the transition to the cloud is a marathon and not a sprint.
Platforms are now part of the tech lexicon, but do the definitions hold up? SAP's Aiaz Kazi shares how his own view of platforms has evolved, and how his team's work with developers and startups has changed his thinking
Peter Coffee, VP for Strategic Research at Salesforce, tracks the evolution of analytics, from horoscope to hands-on.
Coupa is expanding into ever larger deals as it continues to build out its SaaS spend management suite, CEO Rob Bernshteyn told me yesterday
The BBC in a digital age – what should be the role for this British institution today and tomorrow? Director General Tony Hall has some challenging ideas on the subject.
BBC Director General Tony Hall sees the broadcaster as the trusted heart of the nation. Is that the BBC’s job in a multi-channel, digital age?
A tech-savvy workforce requires tech-savvy HR, says Altimetrik.
Jon’s cheeky weekly review of which enterprise software articles hit (or didnít) on diginomica & beyond – for the week ending March 1, 2015.
First day at Mobile World Congress and whilst there have been some headline grabbing mobile announcements, I can’t help but wonder whether the attention on mobile will shift significantly.
Sailthru took me by surprise. I’ve already told the story of my first encounter with Sailthru CEO Neil Capel, and how my cynicism about personalization Read more […]