In the final installment of her Account-Based Marketing series, Barb ties up some vital loose ends, including expert takes on how you measure success, and which metrics count. She pulls in expert views on the problem of sales-marketing collaboration, and asks you, the reader, for your feedback on where we go on ABM from here.
US healthcare processes and healthcare IT is in the technology dark ages. Unremitting complexity, sometimes lethal processes and gross inefficiency are areas where IT can provide cures. Here's one set of scenarios that illustrate the point.
Do enterprise leaders realize how modern field service management tech can transform a business? Only if you tell them, says ServiceMax CFO Rick Gustafson
There's a trust deficit around big business and the rise of populism to challenge the establishment. At Davos this week, business leaders debated whether size really matters.
Not all BI projects are created equal. At NRF 2017, I found out how Aldo achieved a 90 percent mobile BI adoption rate. The bigger story is about giving employees the data they need to be effective - no small feat in modern retail. Aldo's David Dadoun shared his project tips, and gave us a look at SAP BusinessObjects Roambi in action.
After a protracted search, e-signature platform DocuSign has a new CEO, who says its scale and growth potential lay the ground for an early IPO
Oracle is one of the UK and US most important government technology suppliers. How much are they concerned about the changes we see in those governments and the impact on spend? We asked Mark Hurd, co-CEO Oracle.
The rise of AI has been staggering, but is it helping fuel the 'mutiny' among citizens across the Western democracies against the establishment? And is the end point the birth of the digital refugee?
Manual processes currently dominate the workplace. ServiceNow is hoping to make these processes more intelligent and efficient.